때론 음악처럼 빛과 공간이 들려주는 아름다운 화음의 조화이고, 소설처럼 시간과 사람이 만들어가는 일상의 이야기입니다. 그래서 설계는 더욱 섬세하고, 예민하고, 민감해야 합니다. 모든 감각으로 움직임, 소리, 냄새, 맛, 질감까지 관찰하고 사색하여 공간을 사유해야 합니다. 그렇게 만들어진 공간은 사람을 통해 일상 속의 미학으로 자리 잡게 되고, 그러한 공간의 즐거움을 모두와 나누는 것이 ATOP의 건축철학입니다.
- 전문분야
- 설계
- 대표자
- 김정한
- 설립
- 2012년
- 주소
- 서울 성북구 성북로5길 9-4 (성북동1가, 정주빌딩) 3층
- 연락처
- 02-902-3872
- 이메일
- atoparch@atoparch.co.kr
Samsung Mobile PIN is a mobile and adaptable premium experience space for Galaxy S III.
Samsung Mobile PIN functions as a premium experience shop for Galaxy S III products during the day and as a cultural beacon at night. PIN is made of one-way reflective mirror, which is a type of glass that becomes reflective on the brighter side and see-through on the dimmer side. This material helps PIN achieve two distinct identities at different times of the day. During the day, the façade becomes reflective on the outside and see-through from the inside. PIN becomes a mysterious box that reflects the image of the passerby and the surroundings. From the inside, the façade disappears and expands the space into the city. At night, PIN itself and all the furniture transform to become solid boxes. The Façade becomes see-through from the outside and creates a space of infinite reflections inside. With the insertion of various local cultural artifacts, sculptures and performances, at night, PIN becomes a cultural beacon of infinite depth in the middle of the city.
While PIN is designed to adapt to the local context through its materiality and transformation, its mobility allows PIN to function as a global outpost. PIN is design to be disassembled and fit into containers to travel around the world and set up in a few days. Rather than building branded stores at multiple locations, PIN goes on tour to meet the customers with flexibility. PIN is a spatial realization of the mobile culture Samsung is fostering around the world.
Collaboration with Cheil Worldwide and Hartmannvonsiebenthal, Berlin.
Photos: Cheil Worldwide, Hartmannvonsiebenthal, Berlin