- 전문분야
- 설계
- 대표자
- 한지영, 황수용
- 설립
- 2016년
- 주소
- 서울특별시 종로구 창의문로10길 15 라이프건축사사무소
- 연락처
- 010-6729-0226
- 이메일
- zoo@me.com
Samsung Mobile PIN is a mobile and adaptable premium experience space for Galaxy S III.
Samsung Mobile PIN functions as a premium experience shop for Galaxy S III products during the day and as a cultural beacon at night. PIN is made of one-way reflective mirror, which is a type of glass that becomes reflective on the brighter side and see-through on the dimmer side. This material helps PIN achieve two distinct identities at different times of the day. During the day, the façade becomes reflective on the outside and see-through from the inside. PIN becomes a mysterious box that reflects the image of the passerby and the surroundings. From the inside, the façade disappears and expands the space into the city. At night, PIN itself and all the furniture transform to become solid boxes. The Façade becomes see-through from the outside and creates a space of infinite reflections inside. With the insertion of various local cultural artifacts, sculptures and performances, at night, PIN becomes a cultural beacon of infinite depth in the middle of the city.
While PIN is designed to adapt to the local context through its materiality and transformation, its mobility allows PIN to function as a global outpost. PIN is design to be disassembled and fit into containers to travel around the world and set up in a few days. Rather than building branded stores at multiple locations, PIN goes on tour to meet the customers with flexibility. PIN is a spatial realization of the mobile culture Samsung is fostering around the world.
Collaboration with Cheil Worldwide and Hartmannvonsiebenthal, Berlin.
Photos: Cheil Worldwide, Hartmannvonsiebenthal, Berlin