건축 및 공간을 매개로 한 일련의 프로젝트를 수행하는 건축가 그룹입니다.
일상 공간의 경험에서 이루어지는 다양한 관계의 가치를 중시하며, 이를 통해 더불어 함께하는 건축을 지향합니다. 트렌드로 묶이는 일시적 흐름 속의 디자인이 아닌 소수의 특별함을 담아내는 정성스러운 공간을 만들어 가고자 하며, 이러한 일련의 전문적인 구축의 과정을 클라이언트와 공유하고 공감하고자 합니다.
- 전문분야
- 설계
- 대표자
- 김미희, 고석홍
- 설립
- 2016년
- 주소
- 서울 성동구 서울숲6길 13 (성수동1가, Forest Seongsu) B1F
- 연락처
- 02-461-2357
- 이메일
- 235711sosu@gmail.com
- 홈페이지
- http://sosu2357.com
Samsung Mobile PIN is a mobile and adaptable premium experience space for Galaxy S III.
Samsung Mobile PIN functions as a premium experience shop for Galaxy S III products during the day and as a cultural beacon at night. PIN is made of one-way reflective mirror, which is a type of glass that becomes reflective on the brighter side and see-through on the dimmer side. This material helps PIN achieve two distinct identities at different times of the day. During the day, the façade becomes reflective on the outside and see-through from the inside. PIN becomes a mysterious box that reflects the image of the passerby and the surroundings. From the inside, the façade disappears and expands the space into the city. At night, PIN itself and all the furniture transform to become solid boxes. The Façade becomes see-through from the outside and creates a space of infinite reflections inside. With the insertion of various local cultural artifacts, sculptures and performances, at night, PIN becomes a cultural beacon of infinite depth in the middle of the city.
While PIN is designed to adapt to the local context through its materiality and transformation, its mobility allows PIN to function as a global outpost. PIN is design to be disassembled and fit into containers to travel around the world and set up in a few days. Rather than building branded stores at multiple locations, PIN goes on tour to meet the customers with flexibility. PIN is a spatial realization of the mobile culture Samsung is fostering around the world.
Collaboration with Cheil Worldwide and Hartmannvonsiebenthal, Berlin.
Photos: Cheil Worldwide, Hartmannvonsiebenthal, Berlin