WIZSCALE은 단위의 크고 작음에 경계를 두지 않고 새로운 관계에 주목하며 그 속에서 만나는 다양한 소통의 과정에 집중하고자 한다. 이러한 사고의 기반을 통해 일상과 상상을 채울 언어를 발견하고 새로운 시도와 가능성을 이끌어 내기 위해 노력하고 있다.
WIZSCALE은 건축이 주는 상상력을 공간에 담아내는 사람들의 시작점이다.
우리의 다양한 생각들은 서로 어우러져 그 본래의 가치를 뛰어넘기 위해 노력한다.
이러한 새로운 시도는 현실을 떠난 이상향이 아닌 모든 것들에 대한 비판적 시각과 자유로운 소통에서 출발한다.
- 전문분야
- 설계
- 대표자
- 전영욱, 김선광
- 설립
- 2014년
- 주소
- 서울 종로구 홍지문길 7 (홍지동) 301호
- 연락처
- 02-569-3125
- 이메일
- wizscale@gmail.com
Samsung Mobile PIN is a mobile and adaptable premium experience space for Galaxy S III.
Samsung Mobile PIN functions as a premium experience shop for Galaxy S III products during the day and as a cultural beacon at night. PIN is made of one-way reflective mirror, which is a type of glass that becomes reflective on the brighter side and see-through on the dimmer side. This material helps PIN achieve two distinct identities at different times of the day. During the day, the façade becomes reflective on the outside and see-through from the inside. PIN becomes a mysterious box that reflects the image of the passerby and the surroundings. From the inside, the façade disappears and expands the space into the city. At night, PIN itself and all the furniture transform to become solid boxes. The Façade becomes see-through from the outside and creates a space of infinite reflections inside. With the insertion of various local cultural artifacts, sculptures and performances, at night, PIN becomes a cultural beacon of infinite depth in the middle of the city.
While PIN is designed to adapt to the local context through its materiality and transformation, its mobility allows PIN to function as a global outpost. PIN is design to be disassembled and fit into containers to travel around the world and set up in a few days. Rather than building branded stores at multiple locations, PIN goes on tour to meet the customers with flexibility. PIN is a spatial realization of the mobile culture Samsung is fostering around the world.
Collaboration with Cheil Worldwide and Hartmannvonsiebenthal, Berlin.
Photos: Cheil Worldwide, Hartmannvonsiebenthal, Berlin